Unique outbound CTR (click-through rate): number of unique ad clicks (to your landing page) divided by impressions.Outbound CTR (link click-through rate): total number of ad clicks (that take visitors to your landing page) divided by impressions.Unique CTR (link click-through rate): amount of unique clicks your ad gets divided by total reach (counts people, not clicks).CTR (link click-through rate): amount of clicks your ad receives divided by total impressions.
CTR (all): total number of all clicks divided by the number of impressions.Now, Facebook has six different CTR metrics in your ads manager: Initially, it wasn't just link clicks to your destination page that were counted in the calculation. Your CTR may be an inflated metric that doesn't reflect true ad performance. Really, a “good” CTR depends on your industry as well as many other factors, and if you’re sitting around these numbers for your industry, have no fear. Fewer people are interested in those services at the moment, and they’re not likely to be fast purchase decisions. This industry also appeals heavily to widely-available retail therapy and impulse-buyer crowds that like to shop idly.īut as for some services shown in the image above (e.g., employment, finance, or insurance services), encouraging clicks can be much more difficult.
Retail products, especially those you can buy online, generally have a much easier time getting people to click and shop using appealing product photos and offers. While the average CTR will vary across industries, it’s safe to say that the more relevant or appealing your content of the offer is to your audience, the better your click-throughs. The same article tells us that some of the highest CTR industries are
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